Entry #5 Mayhem

 For this Blog, I choose to analyze the Beauty Blogger Allstate Mayhem commercial. 



In this ad, the author wants to create a sense of humor that will grab the audience's attention. The author does this by displaying a man pretending to be a beauty blogger. By doing so, the author is able to make the message memorable for viewers. 

This commercial tries to promote the beauty blogger lifestyle, and this makes sense in our world today because it is very popular for people wanting to become beauty bloggers. Not only is his humorous, but it also may catch the attention of people interested in beauty blogs. The values shown in the commercial are that home insurance is important for accidents that could happen while trying to get a couple of likes. The target audience of this ad is all people interested in beauty. The reason why I don't think it is specifically beauty bloggers is because beauty bloggers aren't the only people who want to use a flat iron.

The author of this commercial made the background look like the average girl's room. You see makeup brushes in the front of the camera and a flat iron which later catches flames. The author of the ad successfully made this commercial relatable by doing so. 

By making the ad relatable, the author is able to successfully pass the message that accidents can happen to anyone, and that is why you should get Allstate to "be protected by mayhem".

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